Known for their affordable, Scandinavian design, IKEA wanted to have more of an impact online and a stronger presence on their social platforms. What started as a few small, adhoc projects grew into a larger social retainer that included creative and strategy for all of their Pinterest content.
The success of this partnership has also led to larger projects that include out-of-home billboards, paid social campaigns and full creative photography campaigns.
To promote the new location on Market Street, we created digital billboards in San Francisco's train stations that highlighted the best of the city's offerings and how they could inspire great, affordable design at home.
IKEA launched smaller, more focused retail locations that needed additional explanation and context for consumers. I was tasked with storyboarding, casting, on-site production and post editing, as well as utilizing the assets shot for digital, social and in-store displays.